This song contains some explicit material. But in the beginning of this video Rihanna is being dragged by people and is pinned up to the wall. She is then covered by a plastic wrap so it looks like no one can touch her. When people were in these human zoos, some were allowed to be touched while others refused to let their attractions be touched. In the video you also see the people watching Rihanna and they are taking notes. This is similar to what the White Europeans did to these humans in the zoo's. They would take notes and then decide where they wanted to travel.